New Montrose Collective Growth Lands an Italian Cafe With Major Foodstuff Electric power

After establishing on their own on the Houston cafe scene with Ouzo Bay and Loch Bar in River Oaks District, Atlas Restaurant Group founders Alex and Eric Smith are extending their brand with a new Italian cafe in the extremely predicted Montrose Collective blended-use heart. It’s the subsequent step in a vision […]

After establishing on their own on the Houston cafe scene with Ouzo Bay and Loch Bar in River Oaks District, Atlas Restaurant Group founders Alex and Eric Smith are extending their brand with a new Italian cafe in the extremely predicted Montrose Collective blended-use heart. It’s the subsequent step in a vision that could soon include things like dining establishments throughout Houston. 

The new Italian cafe will riff slightly off an current Atlas Group restaurant in Baltimore, but the restauranteurs guarantee the cafe will be uniquely Houston, filling a specialized niche they observed missing in the market right after months of study. The menu will attribute steak and chops, in addition handmade pasta, charcuterie and other vintage Italian fare. 

“It’s likely to be extremely at ease — a position you could try to eat every working day,” Alex Smith tells PaperCity. “You can get a chicken parm and Ceasar salad for $30 or you could splurge a little, but it is not heading to be difficult on the wallet.” 

The however-to-be-named restaurant will be awash in earth tones and wood, infused with a Tuscan farmhouse aesthetic. Count on sights of historic reside oak trees and an comprehensive patio in a 5,500-sq.-foot area.  

Near to 100 seats will wrap around the restaurant, giving views of Grand Avenue and the indoor/outdoor feel will involve required creature comforts this kind of as followers, cooling misters and lots of shade. Live tunes seven days a week will include added entertainment aptitude. 

Though the Smiths were being researching which fashion of food to function, they were also seeking for just the correct spot in spots across the city. Neighborhoods are important to the brothers, and they see price in Houston’s many nooks and crannies.  

“Houston is a metropolis of neighborhoods, a great deal like Baltimore. When we open up (a new thought) it will be someplace new and various to the community. Not a chain,” Alex Smith states.  

“Houston is just so exceptional and numerous,” Eric Smith adds.

Alex Smith, Steve Radom and Eric Smith are all in on a new Houston Italian cafe.

 

The duo is fond of the Bayou Metropolis and designs to purchase properties in Houston and invest much more time here with household and buddies. The brothers are bullish on the city and have plans for other restaurants, so really don’t glance for an Ouzo Bay in Chicago or Los Angeles. Alex Smith tells PaperCity that Houston and possibly Dallas are in which they’ve set their sights. 

“We appreciate Texas and consider Houston is a boomtown,” Alex claims. “For restaurants that designed it on the other facet of the pandemic, there are people today are eager to get out once again.” None of the Atlas Team restaurants shut for the duration of the pandemic.

Montrose Collective Power  

The neighborhood attract is 1 purpose Montrose Collective is an desirable site for the restaurant. The combined-use growth is on Westheimer Street together Grand and Crocker Streets and is made up of five properties, 100,000 sq. ft of office environment house and more than 50,000 square ft of retail.  

Montrose Collective will be property to six new dining places and 15 new-to-industry retail shops when the Michael Hsu-built challenge opens with preserved experienced dwell oak trees perched over wide, included walkways, community artwork and normal collecting areas. 

“We could not be more psyched that Alex and Eric have chosen Montrose Collective for their very first Italian thought in Texas,” Radom Money handling principal Steve Radom suggests in a statement. “I was definitely blown away by their creativity and attention to depth on a modern take a look at to Baltimore, and the high quality of their ideas speaks for itself. And I’m assured they will produce something unique for Montrose that will resonate with locals and readers alike.” 

Area architect Tim Cisneros is major the style of the new room, operating in tandem with Maryland-primarily based designer Patrick Sutton to carry the relaxed Italian place to life. The restaurant is slated for an early spring 2022 opening. 

“Americans adore Italian food items and Italian food stuff is eaten virtually every single day,” Alex claims. “We’re seeking ahead to bringing our idea to Houston.”

Traci J. Lewis

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